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I just had a question on Google+ that I thought I would also post here: So….what IS unipolar (defined) and when would I ever use it? Thanks for the question: Unipolar scales measure an attribute across one dimension. For example let’s use hunger: not at all hungry, slightly hungry, moderately hungry, very hungry, extremely hungry. […]
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I love it when I see market research featured in late night talk shows. In January 2015, Conan O’Brien surprised one of his employees by taking him on a field trip to the Taco Bell headquarters in California to receive the Superfan experience. They met with marketing manager, Katie Garner, who defined the Superfan as […]
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