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Solutions Through Research conducts market research. We help fill in gaps. As a workflow solution, we help research firms or teams meet project timelines. We do this by picking up tasks like questionnaire writing, reporting, analysis, and QA to ensure projects run smoothly. As a research solution, we’ll listen to you and ask you questions […]
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A long, long time ago… It was 1987 and I was sitting in the backseat of my family’s car. We were most likely on the way home from church one Sunday morning. Leaving church and hiding behind my mom’s legs as she visited with other congregation members, an adult had probably asked how old I […]
Read MoreSolutions Through Research celebrates its 10-year anniversary by retiring the logo that Amy designed herself in early 2012 when the company was formed. The fresh new look of Solutions Through Research is modern, bright, and positive. We strive to make your experiences with Solutions Through Research the same: We use modern tools/methods. We bring bright […]
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What is social desirability bias? Have you ever found yourself answering questions in a way that wasn’t quite the whole truth, because you wanted to gain approval of the person asking you the question? For instance, when your doctor or the health coach at your employer asks you how much you exercise, have you ever […]
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Today I ran across the infographic shown below (Top Amenities Home Shoppers Want In Their Next Community)from John Burns Real Estate Consulting that lists the top 25 amenities home shoppers are looking for in their next community. The graphic compares the wants of three different generations (Boomers, Gen X, Gen Y). Here are three ways […]
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Definitions of generations are not necessarily agreed upon. If you want to use generational research or stats, it’s important that you understand the source definition. I’ve started the embedded chart to show how different studies can have varying definitions, even in studies completed by the same company (case in point GfK). Some sources are pretty […]
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GENERATIONAL SEARCH BY KEYWORD Generational research is prolific. Several years ago, I remember hearing stats about Boomers enjoying experiential vacations, purchasing Harleys at an astronomical rate, and thinking of themselves as 5, 10, or even 20 years younger than they really are. Lately, however, it seems like I’ve seen more and more about Millennials — […]
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I experience a number of mobile moments every day and yesterday was no different. In this case, since I’m interested in customer journey mapping and mobile moment plotting, I’ll take you through the mobile moments of my experience with BJ’s Brewhouse. My husband and I were looking for a place to eat lunch on our […]
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The seat you choose impacts your perception of others (and vice versa). Choose wisely. A RESEARCH STORY Many police departments video record interrogations in order to submit confessions into evidence in a jury trial. In the past, the video recordings often focused only on the face of the suspect, leaving the interrogator out of the […]
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Feedback Surveys Net Promoter Scores I went to the eye doctor on Tuesday for my first annual check-up. What’s interesting about this year’s visit isn’t the visit itself, but the post-visit requests from the doctor’s office. Two days after my visit, I received an email asking me to take a quick satisfaction survey about my […]
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