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Solutions Through Research conducts market research. We help fill in gaps. As a workflow solution, we help research firms or teams meet project timelines. We do this by picking up tasks like questionnaire writing, reporting, analysis, and QA to ensure projects run smoothly. As a research solution, we’ll listen to you and ask you questions […]
Read MoreA long, long time ago… It was 1987 and I was sitting in the backseat of my family’s car. We were most likely on the way home from church one Sunday morning. Leaving church and hiding behind my mom’s legs as she visited with other congregation members, an adult had probably asked how old I […]
Read MoreSolutions Through Research celebrates its 10-year anniversary by retiring the logo that Amy designed herself in early 2012 when the company was formed. The fresh new look of Solutions Through Research is modern, bright, and positive. We strive to make your experiences with Solutions Through Research the same: We use modern tools/methods. We bring bright […]
Read MoreWhat is social desirability bias? Have you ever found yourself answering questions in a way that wasn’t quite the whole truth, because you wanted to gain approval of the person asking you the question? For instance, when your doctor or the health coach at your employer asks you how much you exercise, have you ever […]
Read MoreToday I ran across the infographic shown below (Top Amenities Home Shoppers Want In Their Next Community)from John Burns Real Estate Consulting that lists the top 25 amenities home shoppers are looking for in their next community. The graphic compares the wants of three different generations (Boomers, Gen X, Gen Y). Here are three ways […]
Read MoreDefinitions of generations are not necessarily agreed upon. If you want to use generational research or stats, it’s important that you understand the source definition. I’ve started the embedded chart to show how different studies can have varying definitions, even in studies completed by the same company (case in point GfK). Some sources are pretty […]
Read MoreGENERATIONAL SEARCH BY KEYWORD Generational research is prolific. Several years ago, I remember hearing stats about Boomers enjoying experiential vacations, purchasing Harleys at an astronomical rate, and thinking of themselves as 5, 10, or even 20 years younger than they really are. Lately, however, it seems like I’ve seen more and more about Millennials — […]
Read MoreI experience a number of mobile moments every day and yesterday was no different. In this case, since I’m interested in customer journey mapping and mobile moment plotting, I’ll take you through the mobile moments of my experience with BJ’s Brewhouse. My husband and I were looking for a place to eat lunch on our […]
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