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Media & Marketing Research Trends

question design

What is Social Desirability Bias

What is social desirability bias? Have you ever found yourself answering questions in a way that wasn’t quite the whole truth, because you wanted to gain approval of the person asking you the question? For instance, when your doctor or the health coach at your employer asks you how much you exercise, have you ever […]

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Conversation Starters

Conversation Starters for Real Estate Professionals

Today I ran across the infographic shown below (Top Amenities Home Shoppers Want In Their Next Community)from John Burns Real Estate Consulting that lists the top 25 amenities home shoppers are looking for in their next community. The graphic compares the wants of three different generations (Boomers, Gen X, Gen Y). Here are three ways […]

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Generational definitions vary by source

Definitions of generations are not necessarily agreed upon. If you want to use generational research or stats, it’s important that you understand the source definition. I’ve started the embedded chart to show how different studies can have varying definitions, even in studies completed by the same company (case in point GfK). Some sources are pretty […]

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Millennials vs. Gen Y, which is it?

GENERATIONAL SEARCH BY KEYWORD Generational research is prolific. Several years ago, I remember hearing stats about Boomers enjoying experiential vacations, purchasing Harleys at an astronomical rate, and thinking of themselves as 5, 10, or even 20 years younger than they really are. Lately, however, it seems like I’ve seen more and more about Millennials — […]

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Mobile Moments

BJ’s Brewhouse Mobile Moments

I experience a number of mobile moments every day and yesterday was no different. In this case, since I’m interested in customer journey mapping and mobile moment plotting, I’ll take you through the mobile moments of my experience with BJ’s Brewhouse. My husband and I were looking for a place to eat lunch on our […]

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meeting communication

Change your Seat, Change your Perception

The seat you choose impacts your perception of others (and vice versa). Choose wisely. A RESEARCH STORY Many police departments video record interrogations in order to submit confessions into evidence in a jury trial. In the past, the video recordings often focused only on the face of the suspect, leaving the interrogator out of the […]

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customer reviews

My eye doctor used social psychology to get a Yelp review

Feedback Surveys Net Promoter Scores I went to the eye doctor on Tuesday for my first annual check-up. What’s interesting about this year’s visit isn’t the visit itself, but the post-visit requests from the doctor’s office.  Two days after my visit, I received an email asking me to take a quick satisfaction survey about my […]

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customer loyalty

Customer Loyalty & Engagement

LOYAL CUSTOMERS ARE ENGAGED CUSTOMERS Over the past month I’ve been deep in survey design thought, absorbing material from Coursera, Marketing Profs, and Research Rockstar. I’m playing with the idea of a Brand EnSat study model that provides a robust picture of the engagement and satisfaction of a company’s customers. Part of this thinking was […]

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rating scales

Unipolar vs. Bipolar Scales – these are not medical conditions!

Confession time. Five years ago I did not know the difference between a bipolar and a unipolar rating scale. What I knew about my job I learned on the job from my peers and managers. If they knew the difference between these types of scales, they did not share that information with me. And I […]

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research on TV

Conan, Taco Bell, and Market Research

I love it when I see market research featured in late night talk shows. In January 2015, Conan O’Brien surprised one of his employees by taking him on a field trip to the Taco Bell headquarters in California to receive the Superfan experience. They met with marketing manager, Katie Garner, who defined the Superfan as […]

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