Media & Marketing Research Trends

rating scales

More on Unipolar and Bipolar scales

I just had a question on Google+ that I thought I would also post here: So….what IS unipolar (defined) and when would I ever use it? Thanks for the question: Unipolar scales measure an attribute across one dimension. For example let’s use hunger: not at all hungry, slightly hungry, moderately hungry, very hungry, extremely hungry. […]

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