Audience/ consumer research

Today I ran across the infographic shown below (Top Amenities Home Shoppers Want In Their Next Community)from John Burns Real Estate Consulting that lists the top 25 amenities home shoppers are looking for in their next community. The graphic compares the wants of three different generations (Boomers, Gen X, Gen Y). Here are three ways […]

Definitions of generations are not necessarily agreed upon. If you want to use generational research or stats, it’s important that you understand the source definition. I’ve started the embedded chart to show how different studies can have varying definitions, even in studies completed by the same company (case in point GfK). Some sources are pretty […]

GENERATIONAL SEARCH BY KEYWORD Generational research is prolific. Several years ago, I remember hearing stats about Boomers enjoying experiential vacations, purchasing Harleys at an astronomical rate, and thinking of themselves as 5, 10, or even 20 years younger than they really are. Lately, however, it seems like I’ve seen more and more about Millennials — […]